On May 11, All Elite Wrestling (AEW) took a significant step by filing a trademark application for “Double Jeopardy” in the realm of entertainment services. This move comes after AEW showcased a thrilling “Double Jeopardy” match on the May 10 episode of AEW Dynamite.
During the match, Claudio Castagnoli, the reigning ROH World Champion, squared off against Rey Fenix, one-half of the ROH Tag Team Champions. The stipulation of the “Double Jeopardy” bout was that the victor would earn a coveted title shot at the other championship.
The trademark filing, made under the name “DOUBLE JEOPARDY,” is intended to encompass a range of entertainment services. These services include live wrestling performances, production of wrestling programs and events, and an ongoing multimedia program featuring wrestling distributed across various platforms and transmission media.
By seeking the trademark for “Double Jeopardy,” AEW aims to solidify its exclusive rights to the match type and associated entertainment services. This move demonstrates the promotion’s commitment to delivering unique and captivating experiences to its audience.
As AEW continues to expand its presence in the professional wrestling landscape, the trademark application signifies a strategic move to protect its intellectual property and further establish its brand identity. While the outcome of the trademark application is yet to be determined, it showcases AEW’s dedication to innovating and providing fresh content for wrestling enthusiasts.
With the introduction of the “Double Jeopardy” match type and the trademark application underway, fans eagerly anticipate future developments and potential utilization of this unique concept within AEW’s programming.
Photo Credit: AEW