During the MoffettNathanson’s Inaugural Technology, Media, and Telecom Conference, WWE CEO Nick Khan provided insights into the company’s plans for expanding their television programming and exploring new content possibilities. Khan expressed WWE’s ambition to have a presence on television every day of the week, stating, “Ideally for us, we would go every day of the week, as long as there is a unique product we can put on the air and resonate.” He also revealed internal discussions about creating a lucha libre-focused program, stating, “Something we’ve discussed internally; lucha libre, which is big in Mexico and Latin America, to start something like that down the road.”
The potential for a lucha libre-focused show stems from WWE’s recent successes within the Hispanic community. Khan acknowledged the company’s over-indexing in the Hispanic community with their English content and expressed interest in targeting the growing Hispanic audience in the US. He highlighted the importance of establishing the necessary foundations before pursuing this endeavor, stating, “This would be well after US and UK media rights are settled, the synergies are all in place and we have our legs under us with [TKO Group], that’s something that’s interesting to us.”
By exploring new opportunities and diversifying their offerings, WWE aims to engage diverse fan bases and further expand its reach. The potential expansion into lucha libre-themed content reflects WWE’s commitment to delivering unique and resonating programming.
Source: MoffettNathanson’s Inaugural Technology, Media, and Telecom Conference
Photo Credit: WWE